DumbLittleMan.com has an article stating what I have always said on this site: that people don't know or care about getting the most out of their credit cards.
- About 95% of all rewards cards offer the exact same reward; 1% cash back. They each package it differently such as airline miles, points, cash, hotel discounts, etc., but the truth is a "point" or "mile" is generally worth 1 cent. In the end all the rewards still end up being the equivalent of about 1% cash.
Don't settle for 1%!
http://www.dumblittleman.com/2007/11/how-to-really-maximize-your-credit-card.html