
J.D. Power & Associates recently published the 2008 Credit Card Satisfaction Study. This survey serves to aggregate the customers of the top credit card issuers to see how each rates in terms of customer service, rates and fees, rewards programs, etc. Cheat sheet below.
American Express won by a large margin again this year, receiving five 'stars' in every category. AmEx particularly excels when it comes to customer satisfaction and customer support.
Discover also does very well in every category surveyed, receiving four out of five stars.
You can read the press release over at the J.D. Power & Associates web site.
“American Express and Discover Card are very different in their fees, reward programs and incentives, and their strong performances indicate their ability to suit the various needs that dissimilar types of cardholders have,” said Rocky Clancy, executive director of financial services at J.D. Power and Associates.
“American Express appeals to customers looking for benefits and reward programs, and these customers are generally willing to pay higher fees for the additional value the card provides. Conversely, Discover Card has found success with customers looking for simplicity, which it offers through no annual fees, cash rewards and fewer problems than other issuers.”
These companies received average or above average marks in each of the categories.